Digitization brings with itself an element of change. Some might think of it as “too risky,” but those who have completed this journey know the importance of it. The technology game is constantly evolving, and so are the consumers. Today, Google processes over 3 million searches every minute.

The question is, can small businesses also go digital? The answer is “yes,” and that too within their defined budget. Once they embrace digitization, they get access to a massive audience pool of more than 4 billion people who’re using some form of the internet each day.

Here are a few cost-effective tips that’ll help any small business go digital:

1. Host a Business Website

Be it a multinational enterprise or a budding startup – all need a business website going forward. Today, you can secure customers based on their search intent. If your SEO strategy is up to the mark, you’ll secure decent SERP rankings. Therefore, a lack of organic leads won’t be an issue. The best part is that hosting a website and performing SEO is very affordable.

You don’t need to invest hefty sums of money to host an elegant business website. Ensure that your website is easy to navigate, loads quickly, and has strategically placed CTA (call-to-action) buttons. Your conversion rate would depend on the products and services you offer. If you’re able to offer a memorable user experience to the visitor, this rate would only increase with time.

A solution exists and is free if you want to present your company, your products, services, jobs that you offer events and news, create your page on Sendbiz.com and you can have your company page with dedicated pages for each of your services, products, jobs, … that you can easily share on social networks.

2. Leverage the Power of Social Media

Today’s generation doesn’t need any introduction to social media. It’s a tailor-made platform for small businesses that comes with minimum to zero investment. A simple brand page on Instagram where you market your products or a post about the same on Facebook can get you a great deal of customers. The picture below published by Small Business Web indicates the sheer importance of social media for all businesses:

Image Source: Small Business Web

Small companies prefer channels that offer a low barrier to entry in their quest to go digital. That’s exactly what various social media networks offer. You get a platform to display your products, interact with your audience, and get real-time feedback at minimal costs. You can run sponsored ads for your brand once you start getting a handful of leads from this channel.

3. Utilize Cost-Effective Tools

Small companies often fail to integrate digitized solutions into their business model because they go after expensive tools. There’s no harm in utilizing premium tools, but it should be done once you achieve financial stability through your small venture. Cost-effective tools like Google Drive (for small data management), Slack (for daily operations), and Skype (for video conferencing) are a few handy tools.

All these tools pave the foundation for your digital journey as your team becomes familiar with the digital working ecosystem. Advanced tools improve the overall efficiency of your team by making each individual more productive by removing communication barriers and making it easier for the team to manage tasks.

4. Don’t Miss out on Blogs

When people search on Google (or any search engine), they expect a precise answer to their query. What better than a detailed blog to help them with the same. There’s no denying that visual content has taken over the digital world, but the fan base for written content is also evolving with time. The statistical breakdown of how a blog can make a difference for a small business is given below:

Image Source: Fresh Sparks

You can create a blog section on your business website and craft informative blogs addressing the potential queries your consumer might have regarding your business niche. Include relevant statistics, images, etc., to make your blogs valuable and engaging. Place CTAs to convert the reader into your customer, be it for a subscription, or even a direct sale.

5. Make Use of Video Content

Product-explainer videos, review clips, informative podcasts, live streams, and the list goes on when we talk about the explosion of video content in recent years. And why not? All you need to do is put together a script, gather useful information, record it, and upload the same on the internet. Be it a YouTube channel, InstaLive session, or uploads on your LinkedIn and Facebook pages – you’re free to do it all.

It’s hard to think of a “go digital” strategy in 2022 that doesn’t involve video content. You can interact with your consumers, resolve their queries, explain your offerings, and much more through videos. Small businesses should make most of this opportunity by addressing their target audience that’s expecting quality video content from them.

To Conclude

The arsenal of up-and-coming digital technologies can bring a world of difference to any small business or startup. It’s high time that you integrate all forms of digital solutions you can easily afford to ensure a smooth business journey in the near future.

It’s critical to understand that going digital won’t give you overnight success. However, it will strengthen your team, align them on the same page, while also empowering you to make data-driven decisions and track your efforts to come up with better solutions for your audience.